package design
This collection showcases my work in package design, with a focus on combining illustration, storytelling, and structural layout to bring humorous and unconventional concepts to life. Each project challenged me to develop a unique visual identity while exploring different methods of production; from analog text distortion to hand-drawn assets. These designs reflect my interest in playful branding, nostalgic inspiration, and creating tactile, visually engaging experiences.
fightmilk
Alcoholic beverage
As part of a rebranding challenge, I reimagined Fightmilk, the fictional beverage from It’s Always Sunny in Philadelphia, as a real-world product. I illustrated all graphic elements by hand to align with the show’s chaotic and immature humor, capturing the over-the-top energy of the source material. To reinforce the gritty, unrefined aesthetic, I used analog techniques to manipulate typography—scanning, printing, and physically altering text before re-digitizing it. The final packaging was built on a snap lock box layout, giving the project a clean yet functional structure for physical mockup and presentation.
Prank kit
Get Prank’D
This prank kit was a fully self-imagined and designed product, created from the ground up, including concept, branding, illustration, and structural packaging. Inspired by vintage toy advertisements from the 1990s, I aimed to capture the loud, chaotic energy of that era through hand-drawn illustrations, exaggerated typography, and a vibrant, nostalgic color palette. The goal was to evoke a playful, over-the-top feel that mirrored the prank-themed contents of the kit. I designed the layout and structure of the box myself, to bring the concept to life as a tangible, mock retail product. The final result is a fun, eclectic design that blends childhood nostalgia with bold, contemporary humor.
