"When developing the branding for the Clue production, I chose an illustrative approach to evoke the era in which the story is set, while also reflecting its distinctive blend of comedy and drama. Drawing inspiration from various illustration styles, I carefully selected a color palette and typography that complemented the visual assets I created. The final design evolved through multiple iterations and collaborative discussions with the theater director to achieve the ideal balance of tone, style, and storytelling. Preliminary concepts and design progressions are displayed at the bottom of the page.